PhotoLoop

We’ve made it easy to create an animated GIF that fades back and forth between two images in an endless loop. It turns archive photos or portrait paintings into a fun activity at very little cost. And as you compose a photo in the viewfinder, you’re also examining the original image, discovering details that visitors wouldn’t normally observe.

It’s not just about digital engagement, PhotoLoop can help your marketing, too. The only way that users can save their PhotoLoops is by sharing them on Giphy or through social media. Because there is no Save button, it means that if you create a promotional message to accompany the image, whenever visitors share their photo with their friends and family, they’re also sending out your invitation to a wider audience.

A screenshot of the PhotoLoop app on a mobile phone. An archive photo of a horse and cart is superimposed with a modern-day view of the same street - the two images fade in and out in a constant loop.